Both classic and contemporary, Casio's watch LTP1165A-4C gets its professional, polished look from the stainless steel bezel, crown and case. It also boasts the accuracy of a quartz movement, is water resistant to 99 feet and has a mineral crystal to protect it from scratches. Silver-tone hands and indices on a bright pink dial instantly charm, while a stainless steel case back helps provide durability for long-term wear. Perfect for the office or dress ensemble, the streamlined design of this Casio Original looks both sleek and feminine on the wrist. The Casio Story With the launch of its first timepiece in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with state-of-the-art electronic technology developed for pocket calculators, Casio entered this area believing it could develop timepieces that would lead the market. In developing their own wristwatches, Casio began with the basic question, What is a wristwatch? aspects in a consistent manner. Based on this, Casio was able to create a watch that displayed accurate time including second, minute, hour, day and month ?? not to mention morning or afternoon and the day of the week. Was the world's first watch with a digital automatic calendar function that eliminated the need to reset the calendar due to variations in month length. Instead of using traditional watch faces and hands, A digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the Casiotron, the world's first digital watch with an automatic calendar. The Casiotron won acclaim as a groundbreaking product that represented a complete departure from the traditional wristwatch. Casio transformed the concept of a watch - from a mere watch into an information device for the wrist - and built a product plan based on this innovative idea. We not only developed timing functions such as global time zone clocks, but also developed other radical new functions using Casio's own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology and Even a thermometer function using a built-in sensor. Memory-function watches became our data bank product series, While sensor watches evolved into the two unique Casio product lines we see today: the Pathfinder series displays altitude, atmospheric pressure, and compass readings. In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a delicate piece of jewelry that needs to be handled with care and was the result of Casio engineers taking on the challenge of creating the world's toughest timepiece. Using a triple-protection design for parts, modules and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shocks. Its practicality was quickly recognized and its unique form, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. G-Shock soon introduced various new sensors, Adopted solar-powered radio-controlled technology (described below) and new materials for improved durability. Always employing the latest technology and transcending conventional thinking about timepieces, the G-Shock has become the flagship timepiece product of the brand Casio. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the fuss of replacing batteries and the radio-controlled function means users never have to reset the time Is. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the effect produced when mechanical watches gave way to quartz technology. Through further developments of higher radio-wave sensitivity, miniaturization and improved power efficiency, Casio continues to produce a full range of radio-controlled models