There is a strong parallel between the evolution of fashion and the watches that Tissot has been creating for women since 1853. In the 19th century, Tissot pendant watches were often richly decorated. Tissot counted famous women among its clients, like the French actress Sarah Bernhardt, who bought an exquisite pendant watch when visiting the Universal Exhibition in Paris in 1900.
From the early 20th Century, Tissot also created wristwatches, well before the inter-war years and the heyday of this new type of watch. 
In the 1940s and 1950s, through its wide range of models for all tastes, ages and occasions (for sport, for work or perfect for the evening), the brand spoke particularly to the ‘woman of today’. 
It gained recognition from celebrities: in 1921, Queen Elisabeth of Belgium placed a special order; in 1947, world-acclaimed singer Carmen Miranda fell for a luxurious Tissot jewel watch set with a dazzling aquamarine and diamonds.
In the 1960s and 1970s, the brand still offered small precious timepieces some in gold and with diamonds or with faceted crystal, and some automatic or water-resistant, rather indicated for sport.
At the end of the 1960s, specific models for the young were created. Their design bore witness to the influence of fashion. Furthermore, always on the lookout for the newest trends, Tissot worked closely with international designers – like Pekka Piekäinen, who created the Tissot Design watch.By the 1920s, electricity has become part of daily life, but it magnetizes watches and affects their precision. In 1930, to solve this problem, Tissot creates the world’s first non-magnetic wristwatch. The excellent results obtained by the Tissot Antimagnétique are corroborated by numerous scientific studies commissioned to the Swiss laboratory for watchmaking research of Neuchâtel, an independent body. To check the non-magnetic properties of its watches, Tissot installs state-of-the-art equipment on its premises, including the chrono-electromagnet. This one-of-a-kind device, ordered in 1938, allows technicians to generate magnetic fields of variable intensity. This innovation, which will have required more than ten years of research, is gradually applied to the whole Tissot collection.