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Briston is an independent French watch brand conceived by Brice Jaunet in June 2013. Find out more about the origins of the brand, its history, inspirations and achievements.

Nurtured from an early age by an entrepreneurial spirit, particularly that of his grandfather Jacques, founder of the NewMan brand in 1967, Brice has always had the ambition to bring his creativity to life. After 15 years...

Briston is an independent French watch brand conceived by Brice Jaunet in June 2013. Find out more about the origins of the brand, its history, inspirations and achievements.

Nurtured from an early age by an entrepreneurial spirit, particularly that of his grandfather Jacques, founder of the NewMan brand in 1967, Brice has always had the ambition to bring his creativity to life. After 15 years' experience in the watch industry, which took him from Cartier to Zenith via Baume & Merci and Raymond Weil, the project came to life in 2012 in collaboration with Swiss designer friends.

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