The Atlantic company was established in Bettlach, a village near Grenchen Switzerland, in 1888. It was founded by Eduard Kummer, born March 26, 1845. He was one of the founders of Swiss watchmaking. During his many years of apprenticeship and further education in the Swiss Jura, he constantly refined his skills as a watchmaker. He came back to his native city as a qualified master of horology. The citizens of Bettlach recognized Kummer’s business ambitions and supported the establishment of the industry, which soon became the heart of Swiss watchmaking. The vision of setting up a high-quality watchmaking business became true. In 1888, 15 to 20 employees worked in the first workshop. Over the subsequent years the factory developed steadily, reaching 720 employees before the end of the 19th century.

In the past, the Atlantic watches were aimed at strong personalities, who always pursued their goals and were represented in a high price range. Today, Atlantic has a wide range of watches, distinguished by their high quality, in a middle price segment. In addition to the timeless “Worldmaster”, Atlantic offers a wide selection of sporty, classic and elegant watches. However, what distinguishes the traditional models is their unique and specific Atlantic look.