Movado, a distinguished Swiss watchmaker, is renowned globally for its minimalist design and artistic approach to horology. Established in 1881, the brand has built a legacy of innovation, craftsmanship, and aesthetic brilliance. The Movado watch is a symbol of sophistication, modernity, and timeless elegance, appealing to collectors and everyday wearers alike. With its headquarters in La Chaux-de-Fonds, Switzerland, Movado is recognised for its iconic single-dot Museum dial, which represents the sun at high noon, symbolising a perfect balance of form and function.
History
Movado, meaning “always in motion” in Esperanto, was founded in 1881 by Achilles Ditesheim in La Chaux-de-Fonds. Initially a small workshop with six employees, Movado quickly earned a reputation for producing high-quality, precise timepieces. By 1905, the company had adopted the name Movado to reflect its forward-thinking vision.
Movado achieved global recognition in 1947 when American designer Nathan George Horwitt created the now-iconic Museum dial. This revolutionary design, with a solitary dot at 12 o'clock representing the sun, was the first watch dial ever accepted into the Museum of Modern Art (MoMA) in New York. The simplicity and elegance of the design became a hallmark of Movado's identity.
Throughout the 20th century, Movado expanded its collection, blending traditional craftsmanship with contemporary aesthetics. By the 1980s, the brand was acquired by North American Watch Corporation, now Movado Group, Inc., allowing it to broaden its global footprint while retaining its Swiss heritage. Today, Movado continues to lead in innovation and design, creating watches that seamlessly merge art and horology.
Notable Collections
Movado offers a diverse range of collections, each reflecting the brand’s commitment to artistic design and superior craftsmanship.
Series 800
The Series 800 collection combines Swiss precision with robust functionality, which makes it a preferred choice for sports enthusiasts and professionals. These watches are designed with durability in mind. They feature stainless-steel cases, sapphire crystals, and water resistance up to 200 metres. Series 800 Chronograph models include a tachymeter scale, sub-dials for precise timing, and luminous markers for visibility under low light conditions. Its bold yet refined design ensures versatility, whether worn during a dive or a formal event. Series 800 Automatic models are known for their self-winding movement; this watch offers reliability and style. The textured dial and unidirectional rotating bezel enhance its sporty appeal. The Series 800 collection is perfect for individuals who value performance without compromising elegance.
Heritage Series
The Heritage Series pays homage to Movado's rich history, reimagining classic designs with modern materials and technology. These watches evoke nostalgia while offering contemporary functionality. Calendoplan is a recreation of a 1950s classic. It features a vintage-inspired dial with bold numerals and a clean aesthetic that captures mid-century charm. Heritage Chronograph combines a retro design with modern chronograph capabilities; this watch is both stylish and practical. The leather strap and domed sapphire crystal complete its timeless look. The Heritage Series appeals to connoisseurs who appreciate the blend of history and innovation.
Bold Verso Series
The Bold Verso Series showcases bold creativity with its contemporary design elements. These watches feature striking colours, innovative materials, and unconventional details. Bold Verso Chronograph is a standout model with a multi-layered dial; this watch combines vibrant accents with high-performance chronograph functions. Bold Verso Slim is designed for those who prefer a minimalist look. This ultra-thin watch features a monochromatic dial and a sleek strap, offering a modern aesthetic. The Bold Verso Series is perfect for trendsetters who appreciate bold, innovative designs.
Bold Fusion Series
The Bold Fusion Series blends classic Movado elements with futuristic materials, such as ceramic and carbon fibre. These watches are lightweight, durable, and visually striking. Bold Fusion Ceramic features a ceramic case and bracelet; this model offers a refined and luxurious look. The smooth texture and shimmering finish make it a standout accessory. Bold Fusion Carbon is a sportier option; this watch incorporates carbon fibre accents, adding a dynamic edge to its design. The Bold Fusion Series represents the perfect harmony of traditional craftsmanship and modern innovation.
Bold Evolution Series
The Bold Evolution Series is a testament to Movado’s commitment to evolution and progress. These watches feature advanced designs and materials, appealing to the modern wearer. Bold Evolution Solar is a solar-powered watch that combines sustainability with style, featuring a clean dial and a lightweight titanium case. Bold Evolution Automatic has an open-heart dial showcasing the intricate movement; this watch is a favourite among enthusiasts of mechanical timepieces. The Bold Evolution Series is designed for individuals who embrace change and innovation.
Bold Ceramic Series
The Bold Ceramic Series highlights Movado’s expertise in using innovative materials to create timeless designs. Known for their sleek and modern appearance, these watches are both durable and stylish. The bold Ceramic Midnight model features an all-black ceramic case and bracelet, exuding a sophisticated and contemporary vibe. Bold Ceramic Gold combines ceramic and gold-tone accents. This Movado watch offers a luxurious take on the classic ceramic design. The Bold Ceramic Series is ideal for those who appreciate cutting-edge materials and refined aesthetics.
Conclusion
Movado’s timepieces are sold in over 100 countries, with a strong presence in both boutique stores and high-end retail outlets. The brand's dedication to artistic innovation and superior craftsmanship in creating Movado watches has earned it a loyal worldwide following. By blending tradition with modernity, Movado continues to redefine luxury watchmaking, solidifying its position as a leader in the industry.
