Bering Watches is a globally recognised brand that represents the perfect harmony between Danish design and the raw, unspoiled beauty of the Arctic. Known for its quality craftsmanship and understated aesthetic, Bering has earned a reputation for creating elegant and durable timepieces. Inspired by the pristine landscapes of the Arctic, the brand seamlessly combines timeless beauty with contemporary innovation. Its watches, jewellery, and accessories are a testament to simplicity, sophistication, and sustainability, appealing to a wide range of discerning customers worldwide.
History
Bering Watches was founded in 2008 by Danish entrepreneur René Kaerskov. The inception of the brand is rooted in a unique moment of inspiration during Kaerskov’s skydiving expedition over the Arctic. Captivated by the region’s untouched landscapes and icy vistas, he sought to create a brand that encapsulated the purity and beauty of this extraordinary environment. The name "Bering" pays homage to the Arctic explorer Vitus Bering, who navigated the Bering Strait in the 18th century.
From the outset, Bering has been committed to blending the simplicity of Danish design with the robustness required to withstand the harshest conditions. The use of premium materials like high-tech ceramic, sapphire glass, and stainless steel ensures both durability and elegance. Over the years, the brand has expanded its portfolio to include not only watches but also a wide range of jewellery and accessories, each reflecting the same ethos of minimalist sophistication.
Bering is also known for its dedication to sustainability. In keeping with its Arctic inspiration, the brand is actively involved in environmental initiatives, including supporting polar bear conservation and using recyclable packaging for its products. This commitment to preserving the natural world further solidifies Bering’s identity as a brand that values both beauty and responsibility.
Notable Collections
The core of Bering's appeal lies in its diverse range of collections, each showcasing unique designs and features that cater to various tastes and preferences.
1. Classic Collection
The Classic Collection epitomises timeless elegance, offering a range of watches characterised by clean lines, minimalist dials, and slim profiles. Designed for those who value minimalist sophistication, these timepieces often feature sapphire crystal for durability and stainless steel or leather straps for versatility. The Classic Collection embodies the essence of Danish design, making it a staple for individuals who value simplicity and functionality in their accessories.
2. Ceramic Collection
The Ceramic Collection is a hallmark of Bering’s innovation and expertise. Known for its use of high-tech ceramic, this collection offers watches that are not only stylish but also incredibly durable and scratch-resistant. The ceramic elements lend a unique, glossy finish to the watches, creating a striking contrast with their minimalist designs. This collection is ideal for those who seek a modern yet enduring timepiece that can survive the uses of everyday wear while preserving its pristine appearance.
3. Solar Collection
The Solar Collection reflects Bering’s commitment to sustainability and cutting-edge technology. These watches are powered by light, which reduces the need for batteries and their environmental impact. With a sleek design that mirrors the brand’s Arctic inspiration, the Solar Collection is a testament to Bering’s ability to combine eco-conscious innovation with aesthetic appeal.
4. Automatic Collection
The Automatic Collection appeals to traditional watch enthusiasts who value mechanical precision and craftsmanship. Featuring self-winding movements and transparent case backs that showcase intricate mechanisms, these watches celebrate horological artistry. The Automatic Collection offers a timeless alternative to modern quartz watches, appealing to those who appreciate the heritage and sophistication of mechanical timekeeping.
Beyond its watches, Bering has also made a mark in the jewellery world, offering a range of products that complement its timepieces.
Jewellery Collections
Bering’s jewellery line extends the brand’s minimalist ethos into elegant accessories, including bracelets, necklaces, earrings, charms, and rings. Crafted with premium materials such as high-tech ceramic, stainless steel, and sparkling crystals, these pieces are designed to exude understated beauty and sophistication.
1. Bracelet Collection
The Bracelet Collection offers a variety of designs, from sleek stainless steel bangles to delicate charm bracelets. These accessories are designed to be versatile, making them apt for special occasions and everyday wear. The craftsmanship ensures that each piece retains its lustre and durability over time, maintaining the brand’s promise of quality and elegance.
2. Necklace Collection
Bering’s Necklace Collection blends simplicity and elegance, offering designs that range from minimalist pendants to intricate ceramic inlays. Each necklace is carefully crafted to align with the brand’s Arctic inspiration, often featuring icy tones and sleek finishes. These necklaces are ideal for adding a hint of class to any attire, whether formal or casual.
3. Earrings Collection
The Earrings Collection showcases clean, geometric designs that echo the brand’s Arctic inspiration. Crafted with meticulousness, the earrings feature polished ceramic and glittering crystals that catch the light beautifully. These earrings are available in a variety of styles, from subtle studs to more elaborate drop designs, catering to diverse tastes and preferences.
4. Rings Collection
Bering’s Rings Collection is a celebration of modern design and exceptional craftsmanship. These rings, often adorned with ceramic accents or crystals, are designed to be both stylish and comfortable to wear. Their sleek profiles and minimalist designs make them a perfect accessory for those who prefer understated luxury.
5. Charm Collection
Finally, the Charm Collection allows for a personalised touch, offering a selection of charms that can be combined with bracelets to create unique, meaningful pieces. Inspired by the Arctic’s natural beauty, these charms often feature motifs such as snowflakes or icy hues, adding a playful yet elegant element to the jewellery line. Bering’s jewellery collections perfectly complement its watches, providing customers with a cohesive range of accessories that reflect the brand’s dedication to timeless beauty and contemporary innovation.
Conclusion
Bering Watches and jewellery encapsulate the beauty and purity of the Arctic, translated into timeless designs that resonate with modern sensibilities. With collections like Classic, Ceramic, Solar, Automatic, and Max René, the brand offers a diverse variety of options to match every life and taste. Complemented by its exquisite jewellery line, Bering continues to redefine elegance and functionality in the world of accessories. Through its commitment to sustainability and its dedication to minimalist Danish design, Bering stands as a beacon of sophistication and responsibility.
