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“The Fusion of Technology and Beauty”, a constant motivation for Citizen watches, is what defines the brand as well. Founded in 1930, this spectacular brand features watches ranging from contemporary to classic designs. Technology is their forte and the brand has never let down its customers when it comes to presenting innovative timepieces. As the name suggests, Citizen believes in the power of the masses and hence cultivates culture positive change through an on-going evolution of watch making craft. From Eco-Drive, a collection of watches that never need a battery replacement as it gets charged from the power of light, to the traditional Classic watches that stay true to the art of crafting timepieces, Citizen has it all.