Technological trend-setters, Casio watches are the epitome of solid, sturdy and advanced forms. Ranging from resolutely sporty to classic and stylish pieces, the brand has something for everyone. Focusing equally on timepieces for men and women, Casio is able to cater to a diverse audience, thus building a wide customer base. With extremely sought-after collections including the G-shock and Baby-G, the brand has created a clear niche for itself in the horological world. By creating specialized professional watches for specific sports and adventure activities such as diving, racing and trekking among others, it has become a trusted name among watch aficionados.